Sep 10, 2018
Welcome back to Future Squared for episode #274... and a half.
The purpose of this episode is to announce what you might have noticed already, and that is the brand and direction refresh for the show.
When I started the show almost 3 years and 274
episodes ago, it was all about entrepreneurship and corporate
innovation.
In
the time since, the show has evolved quite a bit to explore myriad
disciplines including technology, psychology, philosophy,
economics, sociology, politics, biology, motivation, management,
leadership, health, fitness and productivity.
As the new intro track says, the
show is about more than just helping you innovate, it’s about
helping you to think in a multi-disciplinary way so that you can
make better decisions, kick goals in your professional and
personal life and better navigate what is fast becoming a Huxleyian
Brave New World.
As
such, the new brand was inspired by the Terminator movies and those
eight simple words that Arnold Schwarzenegger utters as the T-800
cybernetic organism... "come with me if you want to live", a
reflection of this show’s underlying purpose.
This change gives me the freedom to explore
said topics without feeling like I'm alienating corporate
innovation or entrepreneurship listeners and also opens the show up
to a much larger audience, many of whom mistakenly think that
Future Squared is just for the latter, when for a long time, it has
been about so much more than that.
If you’ve been a long time listener, you shouldn’t expect any major changes to the content. I’ll continue to bring you a wide range of guests, as I have been doing for a long time now, and it was about time that the brand reflected that.
And of course, I couldn’t resist but incorporate a little heavy metal music into the intro to go with the vibe of the show.
If you have any comments or thoughts on the new brand and direction, I’d love to hear from you on Twitter. Just tweet me at @steveglaveski.
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I hope you enjoyed this episode.
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