Nov 12, 2016
Justin
Lokitz is an experienced strategy consultant and business
designer who is responsible for the Business Models Inc. office in
San Francisco and Silicon Valley, CA USA. He supports organizations
by getting teams to think broadly and expansively about their own
strategies and business models. Using his power to
connect-the-dots, Justin has an impressive ability to get
organizations thinking like start-ups and industry disrupters.
What’s more through his expert facilitation skills, Justin has a
proven track record
of guiding organizations to ‘aha’ moments.
With 15+ years
of experience of managing products and business model strategies
for large, multi-national corporations, like Autodesk and Oracle,
as well as small start-ups, Justin leverages his experience across
a wide range of industry sectors to help large companies think,
innovate and design more like start-ups, while helping start-ups
find sustainable business models. Whether he is helping teams
innovate, scale new products, or create sustainable strategies for
the future, Justin does so by making strategy design
an engaging experience.
Justin holds a
BA in Environmental Science and Geography,
from University of California Santa Barbara, a MBA in Design
Strategy, from California College of the Arts, as well as
professional certifications in software development and product
management, from University of California Berkeley.
Topics Discussed:
- Design a better business book
- 20 different tools in the book
- Using the tools that suit your business
- Ideation tools
- Developing
and writing a business book using design
thinking
- The challenges of getting companies to become innovative
- Becoming
partners in business and speaking to your
customers
- The unwillingness of large companies to accept uncertainty
- Using reports
and data in the right ways to back a
strategy
- Looking longterm and scaling
- Understanding your customers (Blog post link below)
Show Notes:
Business Models Inc - www.businessmodelsinc.com/connect/team/justin/
The Book - designabetterbusiness.com/
Justin's Linkedin - www.linkedin.com/in/jmlokitz
Justin's Twitter - twitter.com/jmlokitz
The book on Amazon - https://amzn.to/2DgkeT8
3 simples ways to understand your customers and win - designabetterbusiness.com/2016/05/12/3…ers-and-win/
Eric Ries' Longterm Stock Exchange - qz.com/704657/eric-ries-ltse…-term-stock-exchange/
Books mentioned by Steve:
Value
Proposition Design - https://amzn.to/2pvEt5H
Business Model Generation - https://amzn.to/2De7mNl
Tools Mentioned:
Google Sprint methodology - developers.google.com/design-sprint/
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